Scion

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Project: Scion
Client: Toyota Motor Company
Launched: 2007
Location: North America

The setup consists multiple plasma screens – The visitor creates a customized virtual Scion car on the display in real time – selecting model, color, wheels, body accessories, applied graphics, and even details about the environment the virtual car is in.

What we did: We provided Creative and Art Direction for the commercial spots that were created with our Motion partners at Spek Studios.

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