This Spring / Summer 2010, the 'Last Gang in Town' collection highlights the introduction of GPPR, a new men's line brought to you by the same creative minds behind renowned contemporary fashion brand  Hellz.  The strong and progressive graphics have been thoughtfully crafted to reflect the ideology of design for the people by the people.  'The Gentleman, The Philosopher, The Pervert, and the Rebel,' represent the four men who are the backbone of society and are the personification of the broad and eclectic assortment of influences for the brand.

 GPPR's unique graphic language is revealed in the Spring / Summer collection through strong imagery and sharp wit. IBold and minimal color graphics get their point across while maintaining an eccentric point of view. The 'Ringo' jacket also displays clever design through the use of coated canvas in combination with contrasting blue zippers and a bullet holder detail. The 'Fudge' piece is an interesting new take on the classic cardigan silhouette which features a gingham woven contrast. The collection aims to establish GPPR as a men's brand for the more mature and aware consumer and displays that it is, indeed, the 'Last Gang In Town.'

About GPPR:

Modern design must be grasped by the people and not only critics, dilettantes and professionals. GPPR is the embodiment of this ideal and strives to blur borders created by thos pencil-pushers and know-it-alls. The time for change has come as artists and artisans alike must dirty their hands to bring art and design back to the people, back to those who are the foundation of society. The Gentleman, The Philosopher, The Pervert and The Rebel.

See the more of the collection at the gallery.